Privacy policy
Who we are
Our website address is: https://gravity.fitness
Gravity Fitness is committed to protecting and respecting your privacy. This policy explains what personal data we collect, how we use it, and what rights you have regarding your information.
What personal data we collect and why we collect it
We collect personal information when you interact with our website, place an order, create an account, contact us, or use our services.
The types of information we may collect include:
• Name
• Email address
• Billing and shipping address
• Phone number
• Payment information (processed securely by payment providers)
• IP address and browser information
• Website usage data
We collect this information to process orders, provide customer support, improve our website, prevent fraud, and communicate with you about your orders or services.
Lawful basis for processing data
Under UK data protection law, we process personal data under the following lawful bases:
Contract
To process and fulfil orders, manage accounts, provide customer support, and deliver purchased products or services.
Legitimate interest
To improve our website, analyse visitor behaviour, prevent fraud, maintain security, and improve our services.
Consent
For marketing communications, newsletters, and certain cookies or tracking technologies.
Legal obligation
To retain financial and transaction records required for accounting, taxation, and regulatory compliance.
Comments
When visitors leave comments on the site we collect the data shown in the comments form, along with the visitor’s IP address and browser user agent string to help detect spam.
An anonymised string created from your email address, also known as a hash, may be provided to the Gravatar service to determine whether you are using it. The Gravatar privacy policy is available at https://automattic.com/privacy
After approval of your comment, your profile picture may be visible to the public alongside your comment.
Media
If you upload images to the website, you should avoid uploading images that contain embedded location data (EXIF GPS). Visitors to the website can download and extract any location data from images published on the site.
Your right to account deletion
We respect your right to privacy and control over your personal information.
If you have created an account through our mobile application, you may request deletion of your account directly through the account settings within the app.
Once an account deletion request is processed, all personal data associated with your account will be permanently removed from our systems. This action is irreversible and will result in the permanent deletion of your account and any associated data.
Contact forms
When you submit a contact form on our website, we collect the information you provide so we can respond to your enquiry. This information is used only for customer service purposes unless you have given consent for additional communication.
Cookies
Our website uses cookies to improve functionality, understand user behaviour, and support affiliate tracking.
Comment cookies
If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These cookies are for your convenience so you do not have to enter your details again when leaving another comment. These cookies last for one year.
Login cookies
If you have an account and log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is deleted when you close your browser.
When you log in, several cookies will be set to save your login information and screen display preferences. Login cookies last for two days and screen option cookies last for one year. If you select “Remember Me”, your login will remain active for two weeks. Logging out will remove these cookies.
Editor cookies
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie contains no personal data and simply records the post ID of the article you edited. It expires after one day.
Affiliate tracking cookies
Cookie ID: rmStore
Type: First party advertising cookie
Purpose: Affiliate tracking used by the Rakuten Advertising Affiliate Network. This cookie allows us to attribute sales generated through affiliate partners.
Expiry: Up to 30 days
Embedded content from other websites
Articles on this website may include embedded content such as videos, images or articles. Embedded content from other websites behaves in the same way as if you visited that external website directly.
These websites may collect data about you, use cookies, embed additional third party tracking technologies, and monitor your interaction with the embedded content, particularly if you have an account and are logged in to that website.
Analytics
We may use analytics tools to measure website traffic and understand how visitors interact with our website. This information helps us improve website performance, product offerings and user experience.
Who we share your data with
We do not sell your personal data.
We may share necessary information with trusted third party service providers who help operate our business. These may include:
• Shopify, website hosting and ecommerce platform
• Payment processors, to securely process transactions
• Shipping and fulfilment partners, to deliver orders
• Email marketing platforms, for newsletters and customer communication
• Analytics providers, to analyse website performance
• Affiliate networks such as Rakuten Advertising, for affiliate tracking
These providers are only given the data required to perform their services and must comply with applicable data protection laws.
How long we retain your data
If you leave a comment, the comment and its metadata may be retained indefinitely. This allows us to recognise and automatically approve follow up comments rather than holding them in moderation.
If you register for an account on our website, the personal information you provide is stored within your user profile. Users can view, edit, or delete their personal information at any time, except for their username. Website administrators may also access and update this information where required.
Order and financial records may be retained for up to seven years to comply with accounting and tax obligations.
What rights you have over your data
Under UK data protection law, you have the right to:
• Access the personal data we hold about you
• Request correction of inaccurate information
• Request deletion of your personal data
• Restrict or object to certain types of processing
• Request transfer of your data to another service provider
If you have an account on this site or have left comments, you can request an exported file containing the personal data we hold about you.
You may also request that we erase any personal data we hold about you, except where we are required to retain information for administrative, legal or security purposes.
Where we send your data
Visitor comments may be checked through automated spam detection services.
Data requests and contact
If you have any questions about this privacy policy or wish to exercise your data rights, please contact us:
Gravity Fitness
support@gravity.fitness
We aim to respond to all legitimate data requests within one month, as required under UK data protection law.